Paper Packaging Design

 Generally speaking, commodity packaging use one of these four materials: paper, glass, metal and plastic. Paper product packaging has grown popular with consumers because of its low price, safety and hygiene, good printing adaptability, and most importantly, eco-friendliness. As an important means of information communication, the packaging and decoration design of paper products requires the perfect unity of text, pattern, composition and color, so as to impress consumers and achieve the purpose of promotion.

The important factors of paper product packaging design are as follows:

1. Material selection

Paper product packaging materials are generally divided into two types: paper and cardboard. Paper with a thickness of less than 0.11mm is called "paper". As one of the four great inventions of our country, paper has made great contributions to the development of civilization around the world! Paper cups with a thickness of more than 0.1mm and a certain weight that meet certain requirements are called "cardboard". Designers will choose appropriate materials for packaging according to the characteristics of the contents, which is the first step in decoration design.

2. Structure

The common types of paper containers are cartons, paper bags, corrugated boxes, etc. When we design the packaging structure of paper products, we must comply with the principles of ease of transportation, carrying and sales, such as designing special-shaped boxes, carrying boxes and other products to ensure that we The structural design conforms to the usage habits of consumers.

3. Printing process

The printing process of paper products is divided into lithographic offset printing, flexographic printing, gravure factor, and screen printing. Designers will choose different printing methods according to the characteristics of the product itself. Each printing method will have its own characteristics and adapt to certain materials and packaging structures. For example, flexographic factors are more suitable for abstract and exaggerated design patterns, while gravure printing is suitable for bronzing process.

In general, the future decoration design trend of paper products is green, ecological and energy-saving. We will also make a lot of efforts in this area to innovate and develop new design methods.